Update: Here is the new Salesforce Partner Program scoring methodology for FY2020.
Salesforce has recently updated their Consulting Partner Program scoring methodology for 2018-2019. There are 3 core areas that they measure:
Here is a visual of what falls under each of those 3 main categories.
If you are interested in landing a job with a Salesforce Consulting Partner, you need to focus your attention on the middle column - Expertise.
It is here that Consulting Partners derive 35% of their scoring toward attaining Silver, Gold, or Platinum status. You will notice Certifications mentioned in this middle column, along with the growth in the # of certified consultants, as well as Trailhead.
You may not have realized it until now, but if you go on an interview with a Salesforce Consulting Partner, they won't only be weighing your experience and interview skills, but they will be assigning a number to you. This Expertise Number helps them to raise their own Partner level.
The higher your Expertise Number, the more marketable you are.
Let's get into the nitty-gritty and figure out how much these certifications are worth. If you scroll down on this page you will see this table:
You see the ACV section represented by the first columns represent Annual Contract Revenue. You can't control that on the behalf of the partner company (unless you want to start your own Consultant Partner Company, which is an option for you as well).
The Customer Success section to the right also has to do with how satisfied the Consultant Partner Company's customers are. You don't have any sway or impact in that area until you are hired.
Focus on the middle section with the read dots. I have numbered these for reference. And also notice the Max Points column. For the Expertise part of the equation, which if you recall from the first graphic accounts for 35% of the Partner's score, this breaks into the following:
- 1Architect Certifications (50 point maximum)
- 2Consultant Certifications (200 point maximum)
- 3Expanded Knowledge Certifications (50 point maximum)
- 4Growth in # of Certified Consultants (50 point maximum)
- 5Trailhead (50 point maximum)
I will get into more specifics in a moment, but notice that the Consultant Certifications have a 200 point max. This is the same as the other 4 designations combined. This means that Consulting Partners can stack up a lot of points in their Expertise Number by amassing a lot of Consultant Certifications among their staff.
Let's look at the 3 areas that specifically mention Certifications:
The Architect Certifications account for 25 points per Architect Certification. This specifically means that each of the following certifications account for 25 points each:
Next are the Consultant Certifications, which account for 3 points per certification. This specifically means that each of the following certifications account for 3 points each:
Finally, we are left with the Expanded Knowledge Certifications, which account for 1 point per certification. The following certifications are a single point in this formula:
Notable in this is that the Administrator certification does not account for any points. The Administrator Certification is a pre-requisite however for many of the Consultant certifications.
Simply put, you won't wow a Consulting Partner with your Administrator Certification and no experience. But you will become increasingly more marketable as you weigh this specific point system against your own skill set, interest and goals.
Use it wisely in order to maximize your marketability in the economy of NOW.